Is Aura Legit? All You Need to Know About Aura (2024)
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Use Aura Dark Web scanner to check
if your personal data has been compromised.
Identity theft has become a growing concern: 1 in 4 Americans have reported being victims of identity theft according to AARP. As such, more and more people are turning to identity theft protection services to keep their personal information secure.
Aura is one of these services. However, with so many options available, it’s understandable to have doubts about the legitimacy and trustworthiness of Aura. In this article, we will take a closer look at Aura and evaluate its legitimacy, effectiveness, and overall value, and help you make an informed decision.
Table of contents
Is Aura legit and trustworthy?
Let’s begin with the conclusion. Is Aura legit? Well, you can rest assured that Aura is a legitimate service and there’s no need to worry about its credibility. In this section, you’ll discover the reasons why Aura deserves your trust.
Company & product overview
Aura is an A+ BBB accredited company that makes adaptive and proactive digital safety accessible to everyone. Aura is actually the parent company of Identity Guard, a trusted identity theft protection service that has been in operation for almost 30 years and has protected over 47 million Americans.
However, Aura is not simply a rebranding of Identity Guard. While it does share similar features and technology, Aura is a modern, all-in-one solution for identity, financial, online privacy, device protection and parental controls, designed specifically to protect the entire family.
Aura’s all-in-one online safety solution protects you and your family from identity theft, financial fraud, and other online threats, and offers an intelligent platform that can be utilized across devices. All subscription plans are backed with $1,000,000 in identity theft insurance for your peace of mind, and come with 100% U.S.-based customer support that is available 24/7.
Excellent rating and proven effectiveness
To determine if a product or service is legit and reputable, you can use online resources like Trustpilot. It’s a platform where consumers can share their experiences with businesses and products. Checking Aura’s Trustpilot score and reviews can help you assess its reputation and determine if it delivers quality experiences to customers.
Aura has an impressive rating of 4.7 stars on Trustpilot, which is considerably higher compared to its competitors such as LifeLock (4.0 stars).
Reading its customer reviews on Trustpilot or App Store, you can find how users are grateful for their team’s effort:
Award-winning service
Despite being a relative newcomer, Aura has already received awards or been rated #1 by notable sources such as Money.com, Forbes, and Security.org.
In December 2022, Aura was honored with Inc. Magazine’s 2022 Best in Business Award in the Security category. The award recognizes companies that have had an exceptional impact in their industry and on society.
So in short, YES, Aura is definitely a legit and trustworthy provider of online security and identity theft protection.
What can Aura do for you – key features
If you’ve heard of Aura before, you probably have a rough idea of what it’s all about. But what specific services does Aura offer? What tools come with its membership? And what else can it do besides safeguarding your identity? This section will provide a detailed overview of everything Aura has to offer.
Here’s what you get with Aura:
Identity Theft &
Fraud Protection
$1M per Adult in Identity Theft Insurance
Credit Monitoring
Real-time alerts across top three major credit bureaus (Equifax, TransUnion, and Experian).
Experian One-Click Credit Lock
Easily lock and unlock your credit within the Aura app.
Financial Transaction and Bank Account Monitoring
Scam and phishing protection while you browse online.
Personal Information and SSN Monitoring
Secures your online accounts with strong passwords and easily
access them across devices.
Spam Call, Junk Mail, and People Search Site Removal
Online & Device
Security Protection
Antivirus
Keeps your devices safe from all types of malware, such as viruses, ransomware, spyware and more.
Virtual Private Network (VPN)
Aura’s VPN secures your online activities with military-grade encryption to help keep data and accounts safe from hackers.
Safe Browsing
Aura, using machine learning and AI, automatically stops you from entering known malicious sites, like malware and phishing sites, that may steal your personal and financial info.
Password Manager
Secures your online accounts with strong passwords and easily
access them across devices.
Parental Controls
Content Blocking and Filtering
Customize what apps, games, and websites your kids can view online.
Child SSN Alerts
Aura scans billions of public records to detect and alert you if your Child’s SSN is being used by someone else.
Screen Time Limits
Time limits for any app or website, customized per family member.
Internet Usage and History Tracking
Mobile Device Management
Add parental controls across all mobile devices.
>> Click here to viewall the features included in Aura’s plans
Bonus feature: free Dark Web scanner
With the increasing frequency of data breaches, it is becoming more and more likely that your personal information is being sold or traded on the Dark Web. This illicit marketplace is a haven for criminals looking to buy and sell sensitive information such as social security numbers, credit card information, and login credentials.
Therefore, it’s essential to check if your information has been compromised using an online Dark Web scanner in order to take steps to protect yourself. Aura provides this service for free, and you can try it out right away:
- Go to Aura’s free Dark Web scan page.
- Enter your email address and click View Results.
- Aura will scan your email address with the compromised credential databases.
What are the pros and cons of using Aura?
Comprehensive suite of tools and services
For anyone looking to safeguard their online identity and keep their personal information secure, Aura’s range of features and tools make it a worthwhile investment. With Aura, you get access to a wide range of security tools and features, such as a password manager, antivirus, VPN, spam call blocker, and more. While you could purchase individual products for each of these features, with Aura, you get them all in one package, making it a more convenient and cost-effective option.
14-day free trial & 60-day money-back guarantee
Aura offers a fully-featured 14-day free trial with every plan, giving potential customers ample time to test out the service and explore its features before making a financial commitment. You can cancel anytime during your trial. Additionally, annual plans come with a 60-day money-back guarantee, which provides an added level of reassurance for customers who may be hesitant to commit to a long-term plan.
4x faster alerts than competitors
With fraud, every second counts. According to third-party researches (e.g. 2022 study conducted by ath Power Consulting), Aura’s credit fraud notification system is four times faster than other similar services in the market and is able to detect more instances of potential fraud. This quick response time can make a huge difference in minimizing the damage caused by identity theft and preventing further unauthorized transactions.
Top-notch customer service
Aura gives you stronger customer service options than the majority of its competitors: it comes with 100% U.S.-based customer support that is available 24/7. You can contact a customer service team member at any time of the day or night to ask general questions about the service and to address concerns over potential identity theft. Their White Glove Remediation Specialists, who work with you to navigate bureaus and government institutions to resolve your fraud incident quickly, are also available around the clock.
If you read authentic reviews from real customers on Trustpilot, you will come across numerous people who are impressed with the high-quality customer service provided by Aura:
Great family plan
Simply protecting yourself is like locking the door while leaving the window open. With Aura, you can monitor the digital safety of your entire family. Aura’s Family plan protects up to five adults and unlimited children, and it allows you to share files, account credentials, and threat alerts through a secure platform with military-grade encryption.
Transparent pricing
Unlike some competitors, Aura doesn’t raise the renewal price for their identity theft protection plans after the first year. This means that you won’t be surprised by a sudden price increase when it’s time to renew your plan. Many customers appreciate this transparency and predictability in pricing, as it allows them to budget and plan accordingly.
Strong security measures to protect your information
If you sign up for Aura, Aura will secure your personal information with 256-AES encryption technology, which is commonly used by major banks and the military.
If you have concerns about sharing sensitive information while enrolling, Aura is available to help. Contact them at 1-844-939-3681, and if you’d like, you’ll receive a free Security Risk Assessment to check for breached accounts and get recommendations to resolve any issues.
A bit expensive if you just want the basics
Aura plans start at $12 per month (individual plan, billed annually), which is relatively high compared to other companies offering basic identity protection for less than $10 per month. For instance, the basic plan offered by Norton’s LifeLock costs $7.50 per month (billed annually, first year), although it comes with fewer features than Aura’s individual plan.
The thing is, Aura only offers individual, couple, and family plans, and doesn’t provide a basic plan and full protection plans for customers to choose from. So if you’re in search of affordable basic identity protection without too many extra features, you may want to consider options like LifeLock’s Standard Plan at $7.50/month or Identity Guard’s Basic plan at $7.50/month.
Best alternatives to Aura
Some of the most popular and widely recognized identity protection services include LifeLock, Identity Guard, IdentityForce, IdentityIQ, and of course, Aura. Each of these services offers a range of features and benefits designed to help keep your personal information safe and secure from identity theft and other types of fraud. If Aura doesn’t quite meet your specific needs and priorities, you may want to consider trying the following alternatives.
Best Alternatives to Aura
Most well-known ID protection provider
Norton 360 antivirus software
Starting at $7.50/mo
Owned by Aura, cheaper basic plan
Free dark web scanner
14-day free trial for all plans
A TransUnion brand
Best for credit monitoring
30-day free trial
Complete digital & identity protection
4 plans tailored to your needs
Monthly credit report
Conclusion: Do you really need Aura?
In today’s digital world, identity theft has become an ever-present threat. It seems that no one is immune, and the consequences of having your personal information stolen can be devastating. From financial losses to damage to your credit score, the effects of identity theft can be long-lasting and difficult to overcome. With this in mind, it’s more important than ever to take steps to protect yourself.
While you can certainly take measures to safeguard your personal information on your own, it can be a daunting and time-consuming task. That’s where a dedicated identity protection service like Aura can be invaluable. With its comprehensive suite of tools and services, Aura can help you stay one step ahead of identity thieves and keep your personal information safe and secure.
Note that Aura can be particularly helpful if:
- You don’t have the time and energy to take all the necessary steps to safeguard your identity. You want to rely on a service that handles all the fussy details for you.
- You need to safeguard the identities of your family members, particularly children and the elderly who are more susceptible to identity theft. Doing it yourself would require even more time and effort.
- You want peace of mind, knowing that Aura is keeping a vigilant eye out for any signs of identity theft and offering excellent insurance and customer service in case of identity theft or fraud.
- You possess valuable assets that you want to protect, such as your net worth, your family or your online reputation.
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