Editorial guidelines

But, rest assured, we only ever link to things we genuinely believe in, so we do our background research before promoting anything. There are millions — probably billions — of terrible products and services we could promote if all we cared about were the affiliate commission. But we don’t, because our mission is to make good technology easy to understand and easy to use. Note the word “good” …

Of course, there’s a business reason too: if we promote a bad product or service, we won’t earn much commission from it in the long run. People always figure these things out, so recommending any old rubbish is a very short-sighted business approach. It’s just not sustainable.