About us

We think most things can be made easier

Have you ever thought everything is just so much harder than it should be?

That in their rush to make a quick buck, most companies end up making things unnecessarily complicated? That products are too hard to use, manuals are too hard to read, ideas are too hard to understand, truth is too hard to uncover, and discounts are too hard to find?

We agree. In fact, it’s our pet hate. So we did something about it.

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