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About us
Any intelligent fool can make things bigger and more complex… It takes a touch of genius — and a lot of courage to move in the opposite direction.
E.F.Schumacher
We believe almost everything in this world is harder than it needs to be.
Most products are too hard to use, most manuals are too hard to read, most ideas are too hard to understand, and most facts are too hard to uncover.
Why? Because simple things are incredibly hard to create! And most companies just don’t want to put in that effort. They’re more interested in turning a quick profit than looking after their customers.
Our CEO has always hated this about the corporate world. His vision is to make everything as simple as a rice cooker: you just click ‘Start’. So in 2018, to bring this vision to life, he started Super Easy.
